Domain Reputation Email Marketing

A relatively new domain or ip won t have an email reputation attached and cases in which the domain has just been purchased might even have a poor reputation assigned so you ll want to start sending a few emails at a time and slowly ramp up to higher volumes.

Domain reputation email marketing. Checking your domain reputation and ip reputation before you begin an email marketing campaign. The success of your email sends is tied to the reputation of your sending domain. The thing about your domain reputation is that each email service provider esp calculates their own reputation for your email domain. Send from your own domain.

So gmail has one domain reputation. Microsoft mail has their own. In email marketing reputation is king. Your emails end up in the spam folder more often and that translates to fewer conversions.

And the list goes on. If you mail from a free domain address such as gmail yahoo. Email sending reputation 101. Domain reputation jillian smith november 10 2018 2 min read email deliverability is influenced by a lot of factors including sender authentication keeping clean email lists sending wanted content having a good sending reputation and much more.

Emailrep uses hundreds of factors like domain age traffic rankings presence on social media sites professional networking sites personal connections public records deliverability data breaches dark web credential leaks phishing emails threat actor emails and more to answer these types of questions. Because it is helpful in making sure that the emails reach your recipients. Much like a credit score when your domain reputation score is low the consequences are harsh. The domain and subdomains that you send from are one of the factors that impact your reputation and just like in real life a parent domain has a separate reputation from its subdomain children.

Okay sure but why is this helpful. Fortunately your email reputation is always in your hands. Send your emails using an email address at your own domain. Gmail is behaving exactly as expected so don t try to trick it.

Google offers their postmaster tools to senders allowing you to track data on your high volume sending into gmail. Has a different reputation score. Or hotmail you won t be able to authenticate your sends nor will you be able to build your reputation as a. But i ve mentioned this on numerous posts now if your email is promotional in nature ending up in the promos tab is intentional.

A poor domain reputation or ip reputation score can hurt your email marketing performance. The helpful data they provide includes ip reputation domain reputation gmail delivery errors and more.